We are living in a rapidly changing environment with increasingly complex issues. This has led to a transition: from a knowledge-based society to a creative society.


Why? Knowledge is everywhere nowadays. But how do you use this knowledge to create innovative ideas and solve problems? The challenge for many organizations is how to use current knowledge for creating new combinations and innovative ideas; ideas that are original and (usable) applicable.


Every day professionals need to explore new possibilities for their organization and demanding customers. Having skills such as creative thinking and cognitive flexibility are crucial to do this.

We need to change our way of thinking. It's not only about finding the right answer! Because the right answer is not the only answer. Being creative requires courage!

"Life isn’t about finding yourself.

Life is about creating yourself.”


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